TCL "Moments" Mother's Day Campaign
For Mother's Day, TCL wanted to capture those special times we all share with our Moms, or something that makes Mom special.  So the "Moments campaign" was born to engage and encourage users to post pics or videos of special moments with their Moms. On Mother's Day a winner would be announced to win a cash prize. I wrote the social copy and worked with the Art Director on the launch images. After the initial "What's Her Moment", the next three videos would spell out "MOM".