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TCL Inspire Greatness Influencer Campaign
When TCL wanted to launch their Inspire Greatness Campaign, they wanted to do it in a big, bold way. Employing my background in movie advertising, I came up with copy that was grand but grounded to engage users during the launch. I also came up with the concept for the images. A big part of the Inspire Greatness campaign was to post steps you took in your daily life to make the planet greener. At the end of the campaign, the person with the most inspiring story would win a $1000 from TCL to continue their green journey.
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TCL Inspire Greatness Influencer Video
TCL partnered with Going Green Media's Ben & Ciara to encourage users to participate by telling us how they inspire greatness by coming up with enviormental solutions to protect the planet. Ben & Ciara travel the world to discover where solutions are needed most, and I was proud to write the script for their video.
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