TCL Inspire Greatness Influencer Campaign
When TCL wanted to launch their Inspire Greatness Campaign, they wanted to do it in a big, bold way. Employing my background in movie advertising, I came up with copy that was grand but grounded to engage users during the launch. I also came up with the concept for the images. A big part of the Inspire Greatness campaign was to post steps you took in your daily life to make the planet greener. At the end of the campaign, the person with the most inspiring story would win a $1000 from TCL to continue their green journey.